35 years
legacy
IFRA
certified
Made in India
Clean 
perfumes
Signature Alchemy
Know your Signature Scent
Crafted for
Men
Long Lasting
25% oil concentration for 8+ hours wear
THE MOOD
Citrus florals with a woody-spicy edge – crisp for the day, grounding for the soul. A refreshing perfume for mornings that inspire and moments that revive.
KEY INGREDIENTS
Essential oils blended (Parfum)
Alcohol (derived from Grains)
Aqua
How to use
Apply to your wrists, neck, and behind the ears. 
For a longer-lasting scent, lightly spray on your clothes too. 
Let it air dry; don't rub it in.

brands
What are clean perfumes?
Clean perfumes are skin-safe fragrances made without phthalates, parabens, hexanes, sulfates, and artificial dyes.
Which grains are used in the alcohol base?
We use alcohol derived from wheat- clean, gentle, and sustainably sourced.
How is this perfume long-lasting if it’s clean?
We use pure essential oils at high concentrations to give the clean perfume lasting power.
Are clean perfumes safe for sensitive skin?
Yes, they're formulated to be gentle. However, we recommend a patch test for those with highly sensitive skin.
Is this perfume vegan and cruelty-free?
Yes, The alchemy range is vegan & cruelty-free.
How should I store my clean perfume?
Keep it in a cool, dry spot away from direct sunlight to preserve its purity.
What’s the difference between clean perfume and traditional perfume?
Clean perfumes are made with essential oils and grain-derived alcohol (ours is from wheat), and are free from phthalates, parabens, and synthetic dyes—ingredients linked to hormone disruption. Traditional perfumes often use synthetic fragrances and petroleum-based alcohol, which may contain undisclosed irritants. 
Just skin-safe botanicals and pure, plant-based alcohol.
Can I layer this with other fragrances?
Absolutely, each scent is designed to blend harmoniously with others or stand strong solo.
Is this safe for use during pregnancy?
Generally safe, but always consult your doctor if you’re unsure or sensitive to scents.
How do I apply clean perfume for maximum effect?
Spray on your wrists, neck, and behind the ears. 
For a longer-lasting scent, spray on your clothes too. 
Let it air dry; don't rub it in.
Is the packaging sustainable?
Yes, our glass bottles and recyclable materials reflect our clean and conscious commitment.
What certifications or standards do you follow?
Our fragrances are IFRA certified and FDA approved.
Would the perfume color change over time?
Natural ingredients may cause slight color changes over time; this won’t affect the quality or performance.
      Recommended for you