Loved by 100,000+ customers

GET5 Use code for 5% off on your 1st purchase

Loved by 100,000+ customers

GET5 Use code for 5% off on your 1st purchase

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Secret Alchemist

India's 1st

Clean Perfume™

At Secret Alchemist, we create fragrances with intention, blending rare Indian botanicals and modern artistry to craft scents that are both luxurious and conscious. Every creation is thoughtfully made, free from harmful toxins, phthalates, and harmful additives, honoring nature and your well-being. Crafted for the modern world, our fragrances celebrate purity, elegance, and mindful beauty. 


Experience clean luxury, consciously crafted, timelessly elegant, and effortlessly unforgettable.

Our Story

Clean Movement Unveiled
India’s first clean perfume brand is born. Each fragrance reflects purity, sustainability, and artistry, where luxury and conscience coexist. Rooted in essential oils, this is perfumery reimagined.
A New Chapter
Actor and wellness advocate Samantha Ruth Prabhu joined as Co-Founder, expanding Secret Alchemist into the realms of personal care and clean perfumery - where healing oils blossomed into conscious, captivating scents.
The Transformation
With the same soul and a renewed identity, 24 Carat Remedies evolves into Secret Alchemist uniting ancient aromatherapy with modern wellness solutions, crafting contemporary forms that nurture the mind, body, and soul in everyday life.
Daughter’s Vision Rekindled
Three decades later, Ankita Thadani reignited her mother’s legacy, blending design and purpose to reimagine 24 Carat Remedies for a new era of modern wellness. A new generation of alchemy was born.
The Spark of Alchemy
In Mumbai, Mrs. Sumi Thadani began hand-blending oils, guided by her belief in nature’s healing power. Her pure, purposeful creations became the roots of a lasting legacy.
2025
2024
2022
2020
1990

Meet our Founders

Founder & Chief Alchemist

Ankita Thadani

The creative force behind Secret Alchemist, Ankita reimagines her family’s legacy of aromatherapy for the modern world. With a deep understanding of design and wellness, she bridges tradition with innovation - crafting experiences that are sensorial, soulful, and sustainable. Her vision transforms self-care into an elegant ritual of balance and beauty.

Co-Founder

Samantha Ruth Prabhu

An embodiment of conscious living, Samantha brings authenticity, purpose, and global resonance to Secret Alchemist. Her belief in holistic wellness and clean beauty inspires the brand’s mission to create products that nurture both inner and outer harmony. She champions the art of self-care as an act of empowerment and mindfulness.

Co-Founder

Akash Valia

With a keen strategic mind and an entrepreneurial spirit, Akash anchors the brand’s growth and innovation. His ability to align creativity with business insight ensures Secret Alchemist’s evolution remains rooted in purpose while expanding its global presence. He drives the brand’s vision of redefining luxury through consciousness and clarity.

Clean Perfumes

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Pure by Nature

Clean perfumes are made from pure...(read more)

Pure by Nature

Clean perfumes are made from pure essential oils and certified safe ingredients. Free from synthetic toxins, they embody transparency and sustainability - blending nature’s essence with modern craftsmanship for a conscious, luxurious scent experience.

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Made with Care

Conventional perfumes often hide...(read more)

Made with care

Conventional perfumes often hide harmful chemicals that trigger allergies, headaches, and hormonal imbalances. Clean perfumes allow you to indulge in fragrances without any side effects.

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Safe & Clean

Crafted without phthalates, parabens... (read more)

Safe & Clean

Crafted without phthalates, parabens, or synthetic dyes, clean perfumes use green alcohol and pure botanicals. They’re gentle on your skin, kind to the planet, and made to feel naturally yours.

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